{"product_id":"analytics-and-metrics-ebook","title":"Analytics and Metrics: Measure What Matters","description":"\u003cp\u003eA friendly, jargon-free guide for small business owners, marketers and creators who want to understand their numbers and use them to make better decisions. You will learn which metrics matter for your goals, how to set up tracking, how to read website, social media, email and ad data, and how to turn insights into action. Interactive exercises and practical tips in every chapter help you build your own analytics routine.\u003c\/p\u003e\u003ch3\u003eWhat's inside\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThe Metrics That Matter - Link goals to KPIs and separate actionable metrics from vanity numbers\u003c\/li\u003e\n\u003cli\u003eSetting Up Your Analytics Framework - Pick tools, set up tracking step by step and organize your data\u003c\/li\u003e\n\u003cli\u003eDemystifying Website Analytics - Traffic sources, bounce rate, behavior tracking and a 30-minute site audit\u003c\/li\u003e\n\u003cli\u003eSocial Media Metrics That Drive Success - Engagement, reach and platform-specific metrics with a simple audit exercise\u003c\/li\u003e\n\u003cli\u003eEmail Marketing Metrics That Matter - Open rates, CTR, segmentation and common email mistakes to avoid\u003c\/li\u003e\n\u003cli\u003eMeasuring Ad Campaign Performance - Platform metrics, the ad funnel and why CTR alone can mislead\u003c\/li\u003e\n\u003cli\u003eTurning Insights into Action - A collect, analyze, test and measure loop with a real-life example\u003c\/li\u003e\n\u003cli\u003eStaying Ahead with Analytics Trends - Privacy-first tracking, GA4, AI insights and data visualization dashboards\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFormat: PDF ebook (US Letter size)\u003c\/li\u003e\n\u003cli\u003eLength: 36 pages, 8 chapters\u003c\/li\u003e\n\u003cli\u003eInstant digital download - read on phone, tablet or computer, or print at home\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThis is a digital product. No physical item will be shipped.\u003c\/em\u003e\u003c\/p\u003e","brand":"Browse Get","offers":[{"title":"Default Title","offer_id":58511386968367,"sku":"EBOOK-072","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5329\/1567\/files\/128_Analytics_and_Metrics-7486928.jpg?v=1789885697","url":"https:\/\/www.browseget.com\/products\/analytics-and-metrics-ebook","provider":"Browse Get","version":"1.0","type":"link"}