{"product_id":"conversion-optimization-ebook","title":"Conversion Optimization: Turning Visitors into Customers","description":"\u003cp\u003eA practical guide for website owners, online sellers and marketers who get traffic but want more of those visitors to take action. You will learn how to map the customer journey, write stronger calls to action, design pages that guide visitors, apply the psychology of persuasion ethically, run A\/B tests, add social proof and follow up with email and retargeting. Workshops in each chapter help you find and fix the weak spots on your own site.\u003c\/p\u003e\u003ch3\u003eWhat's inside\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUnderstanding the Customer Journey - Map the four stages and fix the spots where visitors drop off\u003c\/li\u003e\n\u003cli\u003eCrafting Compelling Call-to-Actions (CTAs) - Write clear, urgent CTAs, place them well and add reassuring microcopy\u003c\/li\u003e\n\u003cli\u003eOptimizing Website Design for Conversions - Clear hierarchy, fast mobile pages and simple layouts that guide visitors\u003c\/li\u003e\n\u003cli\u003eThe Psychology of Persuasion - Apply six persuasion principles ethically, from reciprocity to scarcity\u003c\/li\u003e\n\u003cli\u003eA\/B Testing: Data-Driven Decisions - What to test, how to run a clean test and read the results\u003c\/li\u003e\n\u003cli\u003eBuilding Trust with Social Proof - Use testimonials, reviews, case studies and user content to build credibility\u003c\/li\u003e\n\u003cli\u003eLeveraging Email and Retargeting Campaigns - Follow up with personalized emails and retargeting ads to win back visitors\u003c\/li\u003e\n\u003cli\u003eAnalyzing Metrics That Matter - Conversion rate, bounce rate, CTR and more, with a simple analytics dashboard\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFormat: PDF ebook (US Letter size)\u003c\/li\u003e\n\u003cli\u003eLength: 31 pages, 8 chapters\u003c\/li\u003e\n\u003cli\u003eInstant digital download - read on phone, tablet or computer, or print at home\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThis is a digital product. No physical item will be shipped.\u003c\/em\u003e\u003c\/p\u003e","brand":"Browse Get","offers":[{"title":"Default Title","offer_id":58511386837295,"sku":"EBOOK-068","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5329\/1567\/files\/132_Conversion_Optimization-7487383.jpg?v=1789885693","url":"https:\/\/www.browseget.com\/products\/conversion-optimization-ebook","provider":"Browse Get","version":"1.0","type":"link"}