{"product_id":"market-research-mastery-learn-the-secrets-of-effective-market-research","title":"Market Research Mastery: Learn the Secrets of Effective Market Research","description":"\u003cp\u003eA short, practical guide for anyone about to launch a product who has not yet checked whether people want it. It sticks to the research you can do yourself for free online rather than the kind you pay an agency for: sizing up competitors through their own customer reviews, working out who your buyer really is, deciding which features to build, and choosing a price bracket you can actually compete in. Concrete worked examples throughout, using real companies.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat's inside\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe difference between primary research (interviews and surveys) and secondary research, and why the free secondary kind is where a small business should start\u003c\/li\u003e\n\u003cli\u003eMapping your competition: building a list of the top five to ten rivals and mining their online reviews for strengths and weaknesses\u003c\/li\u003e\n\u003cli\u003eA worked competitor analysis of the phone case market, showing how to spot the under-served segment\u003c\/li\u003e\n\u003cli\u003eIdentifying your real buyer instead of the one you assume, and how a wrong demographic wastes advertising money\u003c\/li\u003e\n\u003cli\u003eChoosing product features: a play-money exercise for ranking what people actually care about\u003c\/li\u003e\n\u003cli\u003eThe Kano Model explained with a phone example, separating basic, performance and delight features\u003c\/li\u003e\n\u003cli\u003ePricing strategy: how retailers from Walmart to Nordstrom pick their bracket, typical digital product price tiers, and how to price a physical product from its unit cost\u003c\/li\u003e\n\u003cli\u003ePerceived value, and the risk of pricing so low that buyers assume poor quality\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePDF, 18 pages\u003c\/li\u003e\n\u003cli\u003eInstant digital download\u003c\/li\u003e\n\u003cli\u003eRead on any device, or print it\u003c\/li\u003e\n\u003cli\u003eFor personal use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Browse Get","offers":[{"title":"Default Title","offer_id":58559100158255,"sku":"EBOOK-186","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5329\/1567\/files\/e052-1_8ad171c5-aeda-4f2c-b859-9395b198991e.jpg?v=1790622028","url":"https:\/\/www.browseget.com\/products\/market-research-mastery-learn-the-secrets-of-effective-market-research","provider":"Browse Get","version":"1.0","type":"link"}