{"product_id":"mobile-marketing-ebook","title":"Mobile Marketing: Reach Customers on the Go","description":"\u003cp\u003eA practical guide for small business owners and marketers who want to reach customers where they spend most of their screen time: on their phones. You will learn how to build a mobile-friendly website, decide whether an app is right for you, use SMS and push notifications without being intrusive, create scroll-stopping social content, try location-based offers and run mobile ads. Interactive workshops and trend notes in each chapter keep it hands-on.\u003c\/p\u003e\u003ch3\u003eWhat's inside\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUnderstanding Mobile Marketing Basics - Key channels, mobile-first thinking and defining how your audience uses phones\u003c\/li\u003e\n\u003cli\u003eCrafting a Mobile-Friendly Website - Speed, simple navigation, readable text, tap-friendly buttons and free testing tools\u003c\/li\u003e\n\u003cli\u003eMobile Apps: A Direct Line to Your Audience - When an app makes sense, must-have features and a Starbucks case study\u003c\/li\u003e\n\u003cli\u003eLeveraging SMS and Push Notifications - Short, personal, well-timed messages with easy opt-outs and sample texts\u003c\/li\u003e\n\u003cli\u003eSocial Media on Mobile: Creating Scroll-Stopping Content - Vertical visuals, Stories, Reels and captions tailored to each platform\u003c\/li\u003e\n\u003cli\u003eHarnessing Location-Based Marketing and Geotargeting - Geofencing, beacons and GPS offers used with consent and good timing\u003c\/li\u003e\n\u003cli\u003eMobile Advertising Strategies That Convert - Hooks, short formats, clear CTAs, retargeting and playable ad trends\u003c\/li\u003e\n\u003cli\u003eAnalytics and Optimization: Tracking Mobile Success - Track conversions, retention and cost per acquisition, then A\/B test improvements\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFormat: PDF ebook (US Letter size)\u003c\/li\u003e\n\u003cli\u003eLength: 31 pages, 8 chapters\u003c\/li\u003e\n\u003cli\u003eInstant digital download - read on phone, tablet or computer, or print at home\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThis is a digital product. No physical item will be shipped.\u003c\/em\u003e\u003c\/p\u003e","brand":"Browse Get","offers":[{"title":"Default Title","offer_id":58511386804527,"sku":"EBOOK-067","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5329\/1567\/files\/133_Mobile_Marketing-7487478.jpg?v=1789885693","url":"https:\/\/www.browseget.com\/products\/mobile-marketing-ebook","provider":"Browse Get","version":"1.0","type":"link"}