{"product_id":"ppc-advertising-ebook","title":"PPC Advertising: Maximize ROI with Paid Campaigns","description":"\u003cp\u003eA clear, practical guide for small business owners and marketers who want to run pay-per-click ads with a plan instead of guesswork. You will learn how PPC works, which platforms suit your business, how to set goals and budgets, research keywords, write ads that earn clicks, optimize bids and targeting, track ROI and scale campaigns that are working. The book is honest that PPC takes testing and adjustment, and gives you worksheets and checklists to do it step by step.\u003c\/p\u003e\u003ch3\u003eWhat's inside\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUnderstanding PPC Advertising - How pay-per-click works, its benefits and the myths holding you back\u003c\/li\u003e\n\u003cli\u003eChoosing the Right Platforms - Compare Google Ads, social media ads and emerging options like Amazon\u003c\/li\u003e\n\u003cli\u003eBuilding Your PPC Strategy - Set goals, plan a realistic budget and define your target audience\u003c\/li\u003e\n\u003cli\u003eKeyword Research Made Easy - Find long-tail keywords, read intent and save money with negative keywords\u003c\/li\u003e\n\u003cli\u003eCrafting High-Converting Ads - Headlines, benefit-led copy, visuals and A\/B testing for stronger ads\u003c\/li\u003e\n\u003cli\u003eOptimizing Campaign Performance - Improve CTR and Quality Score, adjust bids and refine your targeting\u003c\/li\u003e\n\u003cli\u003eTracking and Measuring ROI - Set up conversion tracking, key metrics and a simple ROI tracker\u003c\/li\u003e\n\u003cli\u003eScaling Your PPC Campaigns - Know when to scale, grow budgets gradually and diversify platforms\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFormat: PDF ebook (US Letter size)\u003c\/li\u003e\n\u003cli\u003eLength: 32 pages, 8 chapters\u003c\/li\u003e\n\u003cli\u003eInstant digital download - read on phone, tablet or computer, or print at home\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThis is a digital product. No physical item will be shipped.\u003c\/em\u003e\u003c\/p\u003e","brand":"Browse Get","offers":[{"title":"Default Title","offer_id":58511387033903,"sku":"EBOOK-074","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5329\/1567\/files\/126_PPC_Advertising-7486376.jpg?v=1789885699","url":"https:\/\/www.browseget.com\/products\/ppc-advertising-ebook","provider":"Browse Get","version":"1.0","type":"link"}