{"product_id":"the-power-of-email-marketing-strategies-for-business","title":"The Power of Email Marketing: Strategies for Business","description":"\u003cp\u003eA long, detailed manual on building and running an email list, for small business owners and anyone selling online who has a list they are not using well. It is organised as five chapters broken into more than seventy short numbered parts, so it works as a reference you dip into as much as a book you read straight through. It starts with choosing an audience and a platform, moves through incentives, sign-up pages and segmentation, then covers writing, sending, managing and cleaning a list.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat's inside\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIdentifying a target audience, checking commercial value and competition, and finding where those people already are online\u003c\/li\u003e\n\u003cli\u003eChoosing an email platform: autoresponder sequences, templates, squeeze page builders and universal update features\u003c\/li\u003e\n\u003cli\u003eTwelve types of list incentive compared, from cheat sheets and templates to case studies and consultations, and how to make yours better\u003c\/li\u003e\n\u003cli\u003eUpdates against pre-scheduled mail, targeting your traffic source, improving sign-up rates and a two-step recruitment setup\u003c\/li\u003e\n\u003cli\u003eList segmentation: how to identify segments and what to do with them\u003c\/li\u003e\n\u003cli\u003eBuilding a list from scratch, earning subscriber trust quickly, writing subject lines that get opened, and what to avoid when emailing\u003c\/li\u003e\n\u003cli\u003eList management in depth: staying truthful, rating systems, adding a personal touch, and list-building methods\u003c\/li\u003e\n\u003cli\u003eForty-three short strategy pieces on advertising through email, combining email with other channels, hooks, voice, frequency, spam avoidance, viral email and when to end a campaign\u003c\/li\u003e\n\u003cli\u003eA closing chapter on the overall structure of email marketing and its value to small businesses\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePDF, 195 pages\u003c\/li\u003e\n\u003cli\u003eInstant digital download\u003c\/li\u003e\n\u003cli\u003eRead on any device, or print it\u003c\/li\u003e\n\u003cli\u003eFor personal use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Browse Get","offers":[{"title":"Default Title","offer_id":58559081578799,"sku":"EBOOK-187","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5329\/1567\/files\/e053-1_9eb0ed03-e525-44e9-b937-cb82830f51f3.jpg?v=1790621961","url":"https:\/\/www.browseget.com\/products\/the-power-of-email-marketing-strategies-for-business","provider":"Browse Get","version":"1.0","type":"link"}