Conversion Optimization: Turning Visitors into Customers

A practical guide for website owners, online sellers and marketers who get traffic but want more of those visitors to take action. You will learn how to map the customer journey, write stronger calls to action, design pages that guide visitors, apply the psychology of persuasion ethically, run A/B tests, add social proof and follow up with email and retargeting. Workshops in each chapter help you find and fix the weak spots on your own site.

What's inside

• Understanding the Customer Journey - Map the four stages and fix the spots where visitors drop off
• Crafting Compelling Call-to-Actions (CTAs) - Write clear, urgent CTAs, place them well and add reassuring microcopy
• Optimizing Website Design for Conversions - Clear hierarchy, fast mobile pages and simple layouts that guide visitors
• The Psychology of Persuasion - Apply six persuasion principles ethically, from reciprocity to scarcity
• A/B Testing: Data-Driven Decisions - What to test, how to run a clean test and read the results
• Building Trust with Social Proof - Use testimonials, reviews, case studies and user content to build credibility
• Leveraging Email and Retargeting Campaigns - Follow up with personalized emails and retargeting ads to win back visitors
• Analyzing Metrics That Matter - Conversion rate, bounce rate, CTR and more, with a simple analytics dashboard

Details

• Format: PDF ebook (US Letter size)
• Length: 31 pages, 8 chapters
• Instant digital download - read on phone, tablet or computer, or print at home

This is a digital product. No physical item will be shipped.