Lead Generation Tactics: Fill Your Sales Funnel

A hands-on playbook for small business owners, freelancers and marketers who want a steady flow of interested prospects. You will learn how to create a lead magnet, build a focused landing page, attract leads through social media, content and paid ads, nurture them by email and automate the follow-up. Every chapter includes a practical workshop, a current trend and a pro tip so you can put the ideas to work straight away.

What's inside

• Crafting the Perfect Lead Magnet - What makes a freebie irresistible, formats that work and a 5-step build
• Optimizing Your Landing Pages for Conversions - Headlines, forms, CTAs and social proof that help visitors sign up
• Leveraging Social Media for Leads - Platform-by-platform tactics, lead-generating posts, interactive content and social ads
• Email Marketing Done Right - Nurture new leads with segmented sequences and emails people want to open
• Using Paid Ads to Turbocharge Your Lead Generation - Search, social and retargeting ads plus a step-by-step first campaign plan
• Content Marketing Strategies That Drive Leads - Map blogs, webinars and tools to each funnel stage with a content calendar
• Automating Your Lead Generation Workflow - Automate emails, lead scoring and follow-ups while keeping a human touch
• Tracking and Analyzing Your Results - Key metrics, a simple dashboard, split testing and regular audits

Details

• Format: PDF ebook (US Letter size)
• Length: 37 pages, 8 chapters
• Instant digital download - read on phone, tablet or computer, or print at home

This is a digital product. No physical item will be shipped.