Mobile Marketing: Reach Customers on the Go

A practical guide for small business owners and marketers who want to reach customers where they spend most of their screen time: on their phones. You will learn how to build a mobile-friendly website, decide whether an app is right for you, use SMS and push notifications without being intrusive, create scroll-stopping social content, try location-based offers and run mobile ads. Interactive workshops and trend notes in each chapter keep it hands-on.

What's inside

• Understanding Mobile Marketing Basics - Key channels, mobile-first thinking and defining how your audience uses phones
• Crafting a Mobile-Friendly Website - Speed, simple navigation, readable text, tap-friendly buttons and free testing tools
• Mobile Apps: A Direct Line to Your Audience - When an app makes sense, must-have features and a Starbucks case study
• Leveraging SMS and Push Notifications - Short, personal, well-timed messages with easy opt-outs and sample texts
• Social Media on Mobile: Creating Scroll-Stopping Content - Vertical visuals, Stories, Reels and captions tailored to each platform
• Harnessing Location-Based Marketing and Geotargeting - Geofencing, beacons and GPS offers used with consent and good timing
• Mobile Advertising Strategies That Convert - Hooks, short formats, clear CTAs, retargeting and playable ad trends
• Analytics and Optimization: Tracking Mobile Success - Track conversions, retention and cost per acquisition, then A/B test improvements

Details

• Format: PDF ebook (US Letter size)
• Length: 31 pages, 8 chapters
• Instant digital download - read on phone, tablet or computer, or print at home

This is a digital product. No physical item will be shipped.