The Power of Email Marketing: Strategies for Business

A long, detailed manual on building and running an email list, for small business owners and anyone selling online who has a list they are not using well. It is organised as five chapters broken into more than seventy short numbered parts, so it works as a reference you dip into as much as a book you read straight through. It starts with choosing an audience and a platform, moves through incentives, sign-up pages and segmentation, then covers writing, sending, managing and cleaning a list.

What's inside

• Identifying a target audience, checking commercial value and competition, and finding where those people already are online
• Choosing an email platform: autoresponder sequences, templates, squeeze page builders and universal update features
• Twelve types of list incentive compared, from cheat sheets and templates to case studies and consultations, and how to make yours better
• Updates against pre-scheduled mail, targeting your traffic source, improving sign-up rates and a two-step recruitment setup
• List segmentation: how to identify segments and what to do with them
• Building a list from scratch, earning subscriber trust quickly, writing subject lines that get opened, and what to avoid when emailing
• List management in depth: staying truthful, rating systems, adding a personal touch, and list-building methods
• Forty-three short strategy pieces on advertising through email, combining email with other channels, hooks, voice, frequency, spam avoidance, viral email and when to end a campaign
• A closing chapter on the overall structure of email marketing and its value to small businesses

Details

• PDF, 195 pages
• Instant digital download
• Read on any device, or print it
• For personal use